Understand
Find the core of the challenge, context and opportunity.
CREATIVE DIRECTION · IDEAS IN MOTION
Ideas don’t
move themselves.
I get them
moving.
I see the opportunity. Find the direction. Bring people together to turn an idea into something real.
IDEAS TAKE SHAPENo limits.
01 / SELECTED WORKBRANDS, PEOPLE & POSSIBILITIES
From “what if”
to “here it is”.
Brands, communication and experiences. A different challenge. An individual approach. An idea seen through.
ALSO IN MY PRACTICE
KENVELO · MODIANA · ZUELEMENTS®
MY VISUAL WORLD
Colour.
Form.
Energy.
I believe in ideas that make people look twice. In a strong image, a clear message and the detail that turns communication into an experience.
Here’s how I work02 / THE APPROACHFROM THE FIRST QUESTION TO THE LAST DETAIL
A good idea
is just the beginning.
Clear direction. The right people. Personal commitment — until the idea becomes reality.
Set direction
Create a concept with a clear reason to exist.
Bring people together
Bring together the skills and partners the idea needs.
Give it form
Turn the direction into a brand, event or experience.
See it through
Follow every detail until the idea becomes reality.
03 / THE PERSON BEHIND THE IDEAS
PEPONECHEV
CURIOSITY · COURAGE · ACTION
I didn’t wait
for someone to give me a stage.
I started creating one.
My journey began in the rose fields. It took me through retail, hospitality and events — to my own brands and creative projects. I learned to read people and see possibilities where others see limitations.
The scale is different today, but the impulse is the same: to create something that makes people feel something.
50+countries. Different perspectives.
Onedirection: from idea to action.
04 / BEYOND THE BRIEFPERSONAL PRACTICE
Sometimes the image
speaks for itself.
Not everything begins with a client, a task or a plan. Sometimes there’s a colour, a feeling and the need to give it form.
PLAY PEPO™
A men’s underwear brand. From the first idea and original design to the product and the LEE COOPER retail network.
PEPO’S BOUTIQUE
A boutique spirits shop with a café area. Retail and hospitality in a space with a character of its own.
ETERNAL TO MYSELF
An interactive publication for self-reflection. A space to explore what rings true for you.
HAVE AN IDEA? LET’S GET IT MOVING.
What’s next
starts with a conversation.
You don’t need a finished brief.
We’ll find the starting point together.